The company works on the principle that every athlete should have a tailor-made bicycle to help him better exploit his capacity. To meet this need, Detto Pietro's bicycles are custom according to the individual customer's physical requirements.
Founded in 1895, Detto Pietro is a historic Milanese cycling company originally started by Detto Sante, who revolutionized cycling by introducing the first racing bike shoes. Today, the company is located in the heart of Milan (Via Lazzaro Palazzi 19) and operates as a well-equipped tailor-made bike and accessory store