DDC Foods Ltd was founded by Chris Christofi (MD) in 1996, for the purpose of offering an alternative range of snacks and soft drinks to the consumer, compared to the mainstream readily available brands. The point of difference would be that the products were truly innovative, healthier as well as new and exciting. The company would embrace new ideas and concepts from entrepreneurs who share the same vision and aspirations by creating brands that change the way we snack and drink.